There are several actively growing metaverse communities, such as Decentraland or The Sandbox. The virtual worlds are owned by individuals in a decentralized fashion whereas the worlds are broken up into parcels and each parcel is individually owned and operated. For example, here at FMF365 we launched our very own 3D financial planning office on March 28th, 2022, in the Decentraland metaverse. This is going to be a place where we will host virtual events for fun, Web3 socializing and maybe learning a little personal finance too while we are at it.
Others like Adidas, Nike, Amazon, Sketchers, Absolute Vodka, Miller Lite, Samsung, Atari and a list that is growing by the day have all set-up shop in the metaverse and we are all experimenting on how to best use the metaverse as a new direct avenue for brands/customers to meet in a digital fashion. Habitat for Humanity raised money last week by selling exclusive digital art in exchange for a donation to the 503c organization. I bought one, it’s a bronze home that spins around and can be displayed in NFT frames on a physical wall or it can be used as your Twitter profile picture since it’s an NFT. The proceeds went directly to the helping families get access to affordable housing.